Consumers Who Collect Points From Specially Marked Soft Drink Products Can Bid On a Variety of Exciting Music Experiences and Memorabilia in an Auction-Style Promotion at http://www.LiquidLoot.com
PLANO, Texas, April 29 /PRNewswire-FirstCall/ -- Dr Pepper/Seven Up, Inc. and Warner Bros. Records Inc. today announced that they are joining forces for a special summer promotion that successfully brings together consumers' love of music and soft drinks. As part of the LiquidLoot(TM) promotion, consumers will be able to collect points from specially marked soft drink products and bid on exciting music-oriented merchandise in an online auction-style promotion. Consumers will be directed to http://www.LiquidLoot.com , a Web site wholly owned and operated by Dr Pepper/Seven Up as part of its online consumer loyalty program presented by eBay.
Between June and August 2003, consumers who purchase specially marked 12-packs, 2-liters and 20-ounce bottles of 7 UP, Diet 7 UP, Cherry 7 UP, dnL, Sunkist Orange Soda, A&W Root Beer and Canada Dry Ginger Ale can collect unique alphanumeric codes printed under bottle caps and inside 12-packs, which can be redeemed for points on http://www.LiquidLoot.com . Consumers will be able to use their points to bid in an online auction with a wide range of unique music-related prizes provided by both Dr Pepper/Seven Up and Warner Bros. Records, including a behind-the-scenes music studio tour, autographed memorabilia, concert tickets, CDs and various electronics.
"We're always interested in finding new ways to get our music heard, and this opportunity to do something original with Dr Pepper/Seven Up is a perfect fit," said Tami Levy, vice president of strategic marketing for Warner Bros. Records Inc. "They have a very large and loyal consumer base, and we have the best recording artists in the world. Together we've come up with a completely unique program that everyone will be talking about all summer."
In addition to the online auction, LiquidLoot consumers will be able to enter a separate online sweepstakes for a unique "Rock 'n Road Trip" musical experience. One lucky sweepstakes prize winner will receive a four-day, three-night trip for two to either Los Angeles or Nashville, Tenn., for the opportunity to meet a Warner Bros. Records recording artist, attend a recording session and a concert with backstage passes, as well as receive free music memorabilia.
"We believe our promotional partnership with Warner Bros. Records will help drive excitement for our brands by providing consumers with fun and unique prizes," said Holly Mensch, vice president of marketing and innovation for Dr Pepper/Seven Up. "Listening to music is the single most popular leisure activity among teens and young adults. By working with Warner Bros. Records, we are combining these consumers' love for music with the opportunity to build volume for Dr Pepper/Seven Up brands."
The LiquidLoot summer promotion will be supported with promotional soft drink product packaging, special point-of-sale materials and retail merchandising pieces that will be co-branded with the Warner Bros. Records logo.
About Warner Bros. Records Inc. - Warner Bros. Records Inc. is the cornerstone of Warner Music Group's labels, covering a vast spectrum of musical genres through its subsidiaries Warner Bros. Records and Reprise Records, and its divisions Warner Nashville, Warner Jazz and Warner Christian. Over the years, they have earned a reputation as artist-friendly labels with a visionary approach to discovering and nurturing musical talent. The Warner Bros. Records Inc. catalogue includes such legendary artists as Fleetwood Mac, Eric Clapton, Paul Simon, Tom Petty, Madonna and Enya. It is also home to Faith Hill, Red Hot Chili Peppers, Linkin Park, R.E.M., Flaming Lips, Jaheim, Pat Metheny and many of the most exciting recording artists in the world.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment